News & Press Release


    Better Leaders come from ZweigWhite’s Principals Academy

    Press Release: February 1 , 2011

    FAYETTEVILLE, AR — Anyone who is—or wants to be—a leader in the architecture, engineering, planning and environmental-consulting fields will benefit from an MBA-style crash course offered by ZweigWhite experts in March. Business-management skills will be improved exponentially in just two days at The Principals Academy, held March 24-25 in San Francisco, Calif.

    The Principals Academy is an intensive two-day workshop covering all aspects of managing a professional service firm. The program is presented by an expert team of speakers—including ZweigWhite founder and CEO Mark Zweig—with extensive experience working with and for A/E firms and a clear understanding of what it takes to survive, and even thrive, in any economy. Executives will return to their firms primed for success and armed with leadership and teambuilding strategies to share with other principals, managers and staff.

    “Our Partners, Principals & Owners Survey always reveals that if there was one thing that would have prepared them better, it would have been a course that covered all aspects of the business,” says Christine Brack, Principal, Strategic Advisory Services at ZweigWhite. “The Principals Academy is that program.”

    “It’s a two-day, A/E/P-specialized MBA program at a bargain price,” Mark Zweig says. “You cannot get this much business knowledge this fast and for such a low price anywhere else from people who are real experts—not just consultants who read the popular management books.” Zweig—known as the leading expert in management for the architecture, engineering, planning and environmental industry—is not afraid to buck the trend or speak his mind; he’ll share his insights, opinions and experience—and undoubtedly challenge every participant to become part of the solution.

    Brack adds, “This program contains the material, data, perspective, ideas, debate and conversation that any principal needs to succeed in the role.”

    The two-day agenda covers six critical areas of business management, presented in tutorial and case-study workshop sessions from the unique perspective of architecture, engineering and environmental consulting firms. These areas include:

    • Business Planning
    • Financial Management
    • Project Management
    • Ownership Transition Planning
    • Human Resources Management
    • Marketing/Business Development

    A/E/P, environmental-consulting and construction firm presidents, CEOs, CFOs and COOs will learn what it takes to be successful leaders and zero-in on industry best practices that the most-successful firms use to stay on top. But, The Principals Academy isn’t just for firm principals; department, division and branch managers, project managers and senior technical staff also will benefit greatly from attending the intensive two-day workshop, as will consultants, advisors and those specializing in A/E legal, accounting and insurance.

    For more information on The Principals Academy, visit

    ABOUT ZWEIGWHITE: ZweigWhite is the nation’s leader in enhancing business performance for architecture, engineering, planning, and environmental consulting firms. The ZweigWhite team consists of experts in strategy, mergers and acquisitions, business valuation, ownership transition, human resources management, finance, marketing, market research, project management and project delivery methods who collectively produce a comprehensive suite of products and services, including advisory, consulting, newsletters, industry reports, executive training, business conferences, and more covering virtually every aspect of firm management. The firm is headquartered in Fayetteville, Arkansas, with additional offices in, Chicago, IL, Durham, NC, and Natick, MA. The ownership of ZweigWhite are investors Eli Global, BIA Digital Partners and MZ Ventures, Inc., with management including Mark Zweig and Ed Friedrichs.  For more information contact Sonya Stout at 479.582.5700, or


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