Zweig Group Events, Seminar & Training
At Zweig Group, our educational offerings focus on the needs of AEC industry firms today delivered by a diverse team of industry experts with first-hand firm experience. We employ techniques proven to work in this industry to close skills gaps and improve a firm’s capabilities – one learning opportunity at a time.
The Principals Academy
Zweig Group’s flagship training program encompasses all aspects of managing a professional AEC services firm including principal leadership, financial management, recruiting, marketing, business development, and project management.
The CEO Roundtable is designed for top leaders to discuss the highest-level issues facing the C-suite in today’s AEC firms. This collaborative experience will expand your knowledge, strengthen your business, and provide an environment where leaders can share experiences and concerns openly.
Learn the Language of Business: Financial Operations for AEC Professionals
This seminar helps decipher business financial management to help you become a better steward of your firm’s resources, learn to leverage resources, and maximize profit. Topics include interpreting financial statements, key performance metrics, benchmarking and predictive cash flow management, and how strategic decisions drive the value of the firm.
Elevating Doer-Sellers Training
This program is designed to guide technical professionals through all stages of Business Development. Attendees leave with a personal business development plan, learn to identify strategic clients, develop a client capture plan, identify project opportunities, develop a winning pursuit strategy, and get tips to nail the interview and secure new work.
Leadership Skills for AEC Professionals
This program was specifically developed to provide design and technical professionals the skills to become more competent leaders. This course helps attendees develop and re-affirm their leadership skills while providing strategies and techniques to help them grow personally and professionally.
Project Management for AEC Professionals
This course covers critical focus areas every AEC project manager should know to successfully manage projects. Attendees leave armed with a comprehensive understanding of the characteristics, skills, and techniques successful project managers must have to flourish in their role.
Elevate Learning Series: The Basics of Business Development
During the next 10 years, over 50% of architectural, engineering, and construction firms are expected to increase their use of doer-sellers. “The Basics of Business Development” is designed specifically for technical professionals in AEC firms. Upon completion of this program, participants walk away with marketing and business development skills and techniques they can immediately put to action. Using research and case studies from the most successful firms, this course empowers attendees grow in their careers as they help grow their firms.
Elevate Learning Series: Communicating with Confidence
Let’s face it, clients hire people and firms they like and trust. Professionals who communicate with confidence better convey their intended message and build trust both in one-on-one interaction and in networking settings. “Communicating with Confidence” is designed specifically for AEC technical professionals to learn
communications strategies to enhance every relationship. Participants will walk away with the knowledge to position themselves and their firms for deeper engagement leaving clients wanting to know more. Other key takeaways include
developing skills to network intentionally and creating a conference strategy. Using research and case studies from the most successful firms, this course provides tools to help attendees develop in their careers and benefit their firms.
Elevate Learning Series: The Power of Positioning
Positioning is the process of distinguishing yourself from your competitors. Successful positioning influences how your clients perceive you and establishes you up as an expert and thought leader. “The Power of Positioning” is designed specifically for technical professionals in AEC firms to learn how to identify and articulate their firm’s differentiators, understand how to position themselves and their firm as thought leaders, create client personas, and explore methods to create peak moments in their client experience strategy. Using research and case studies from the most successful firms, this course provides tools to help attendees develop in their careers and benefit their firms.
Elevate Learning Series: Building a Persuasive, Powerful Pursuit Strategy
Not all pursuits are created equal. The marquis opportunities that create long-term value for you and your clients require an investment of your time to properly plan. An efficient and effective pursuit strategy can be a major contributor to your firms long-term success. A defined, repeatable, managed, measured and optimized approach provides multifaceted benefits. Pursuit strategies result in winning more business from fewer, better-qualified opportunities, raise overall win probability, and decrease pursuit costs. Zweig Group’s Elevating Doer-Sellers – Building a Persuasive, Powerful, Pursuit Strategy is designed specifically for technical professionals in AEC firms. Participants will develop an understanding of the basics of market research for pursuit strategy, learn the process of capture planning, dive into their clients minds through empathy mapping, and learn how to create a client specific pursuit strategy., Using research and case studies from the most successful firms, this course provides tools to help attendees develop in their careers and benefit their firms.
Elevate Learning Series: Creating a Championship Interview Team
This session takes participants through the development of client-specific content through strategy, storyboarding, and choreography based on a real RFP – complete with a mock presentation competition including Q&A. We also cover techniques to help improve speaking with individual practice to help improve confidence.
Elevate Your Recruiting & Retention Strategy
Zweig Group’s research shows that recruiting and retention are the #1 challenges AEC firms face in 2019. With a shortage of design and construction professionals – at all experience levels – the industry is in a talent war. To successfully recruit talent, your firm must develop a multi-tactic strategy to get people in the door. But, once you’ve landed that new recruit, how do you retain them? This workshop arms attendees with a plan to both recruit new talent and also convert new and existing employees into highly engaged brand ambassadors of your firm by developing an internal employee-experience program to ensure your hard-won team members are with your firm for the long-haul.
In-House & Virtual Training
In today’s competitive marketplace, a well-trained workforce helps your firm stay on top when faced with challenges or opportunities. Leaders of today’s most successful firms have discovered that targeted programs provide their staff and firm with the best and most cost-effective professional development training.
The Principals Academy
This impactful two-day seminar provides AEC firm leaders – and aspiring principals – a comprehensive learning opportunity in key areas of firm management leadership, financial management, recruiting, marketing, business development, and project management.