The Principals Academy is Zweig Group’s flagship training program encompassing all aspects of managing a professional AEC service firm. It’s the most impactful two days you can spend learning about principal leadership, financial management, recruiting, marketing, business development, and project management.
The program is presented by a team of speakers—including Zweig Group Founder and Chairman Mark Zweig and President and CEO Chad Clinehens—with extensive experience working with and for A/E firms. The Zweig Group team has a clear understanding of what it takes to lead and grow a firm. The Principals Academy is continuously updated with the latest approaches to leading a successful firm with an expanded focus on business development, strategic planning, and financial management. The Principals Academy is like a two-day MBA for design and technical professionals and is the most impactful two days you can spend learning to build your career and your firm.

The two-day agenda covers several critical areas of business management from the unique perspective of architecture, engineering, and environmental consulting firms, and is presented in tutorial and case study workshop sessions.

Dates and Locations

The Lorenzo Hotel | Dallas | April 24-25, 2019

Registration fee: $1675.00

Hotel Theodore | Seattle | June 5-6, 2019

Registration fee: $1675.00

Hewing Hotel | Minneapolis | July 17-18, 2019

Registration fee: $1675.00

The Kimpton Eventi  | New York City | Oct. 31- Nov. 1, 2019

Registration fee: $1675.00


Day one

  • What it means to be a principal
  • Business Planning
  • Accounting
  • Recruiting and retention
  • Marketing
  • Firm ownership and transition
  • Cocktail reception

Day two

  • Financial management
  • Project management
  • Management and leadership
  • Business development and sales
  • M&A in an hour
  • How to lead a successful firm
  • Principals roundtable

* Breakfast and lunch is provided both days

Who should attend:

  • Presidents, CEOs, CFOs, and COOs of architecture, engineering, planning, environmental consulting, and construction businesses
  • AEC firm owners
  • Experienced principals looking to enhance their knowledge
  • Legal, accounting, insurance, consulting, and advisors specialized in the AEC industry
  • Associates and recently-named principals
  • Department, division and branch managers
  • Project Managers and senior design and technical staff

Why attend Principals Academy:

  • Learn what it takes to be a successful leader in this business
  • Hear about industry best practices that the most-successful firms use to stay on top
  • Gain a wider perspective on AEC firm management
  • Return armed with leadership and teambuilding strategies to share with other principals, managers, and staff

You will learn about these critical elements of firm performance:

  • How to develop a business plan that will help your firm succeed
  • The fundamentals of sound financial management
  • The keys to managing projects efficiently and profitably
  • How to find and keep top level talent
  • How to ensure the firm’s survival through ownership transition

Your course fee includes:

  • A comprehensive seminar workbook
  • Special discount on all Zweig Group survey and publications
  • Breakfast, lunch, and refreshments
  • Discounted rate on hotel lodging
  • Open-bar cocktail and networking reception at the conclusion of the first day
  • *Registration fee does NOT include hotel lodging.

Unique Feature: Career and Firm Growth Roundtable

The Principals Academy program includes an extended Q&A session with the industry leaders and a panel of speakers. This provides the attendees an opportunity to discuss in-depth the issues facing them at their firms with advice offered from industry leading experts.

Great continuing education credits!
Attendees of The Principals Academy earn 12 PDH / 1.2 CEUs

Zweig Group seminars are eligible for Professional Development Hours credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each seminar. Zweig Group is a registered provider with the American Institute of Architects.

Meet the Presenters

Mark Zweig

Founder and Chairman
Main: 800.466.6275
Direct: 479.856.6188
Mobile: 508.380.0469

Chad Clinehens

President and CEO
Main: 800.466.6275
Direct: 479.856.6097
Mobile: 501.551.2659

Jamie Claire Kiser

Director of Consulting
Office: 800.466.6275
Direct: 479.435.6521
Mobile: 479.530.4184
Director of Education

Refund Policy

• Satisfaction and Refund Policy: If after attending our event, and you are not completely satisfied, we ask that you, please let us know. We’ll do everything we can to correct the situation, and if we can’t, we’ll refund your money plus $100 to show our appreciation for choosing to do business with us.

Cancellations received at least 15 days before program date, Zweig Group will issue a full refund.

Cancellations received between 14 days and four days before program date, Zweig Group will issue a credit toward any future training event. Credits are valid for six months from issue date.

Cancellations received three days or less before a program date no refunds or credits will be issued.

Refunds or credits will not be issued for “no-shows.” Registrants may choose another event or substitute an attendee without penalty at any time.

Please note locations are subject to change when a meeting space has not yet been finalized. Before making flight or hotel arrangements, please contact or call 800-466-6275 for the latest information on hotels, venues, and seminars updates.

All the topics were spot on and hit relevant ideas, issues, concerns and solutions. Everyone was great, mainly because they have real world experience which relate to our pain and struggles.
Lisa Gobrecht
President, Daft-McCune Walker.
Lots of content in 2 days. Very helpful to identify/diagnose issues within our firm. Would recommend this seminar to anyone looking to improve their firm. Zweig Group has a deep bench and can help us refine and institutionalize our process.
Sean Dundon
Principal, Blackstone Consulting LLC.
I learned something valuable from every single module.
Stephen Robinson
President, SKA Consulting Engineers.
Left leaving with the tools and processes to lead a successful firm.
Zam Abdulla
Callidus Engineering.